McDonald’s turned popular menu items into weather icons for real-time billboards

McDonald’s tapped the U.K.’s Met Office to collect real-time weather data. That way, the billboards update alongside the changing weather conditions to give consumers an accurate weather update.

Dove - Unconventional Billboard in Tel Aviv

"Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty."

Credits
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisors: Adi Oren, Dikla Pinhasi
Account Managers: Daniella Shlomo-Spiegel, Alona Zaharenko
Planners: Ravid Tiber, Alon Roded

Hashahar - Enjoy Like A Child!

To launch the three new flavors of Hashahar chocolate spread, a classic and favorite Israeli brand, we invited passers-by and passengers of public transport to photograph themselves with the sign which was designed to complement their arm gestures and create the illusion of continuity. They were then encouraged to tag the brand on Instagram.

Credits 
Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel 
Creative Director: Robby Nissan 
Art Director: Raphael Nattiv 
Copywriter: Yulia Feldman 
Photographer: Omer Messinger 
V.P strategy: Yahav Draizin 
Supervisor: Anat Perlis 
Account executive: Uri Avrahami 
Social networks manager: Elli Omazgin 
Digital account executive: Amit Vermus
Source: I Believe in ADV

Upstairs Downstairs - The Hand-lit billboard

Upstairs Downstairs is a show about two classes under one roof in 1930s England. To demonstrate this clear and often cruel class division, we employed two "downstairs" servants of our own - Samantha and Andrew - to tend to the lighting needs of the "upstairs" portion of the cast on the billboard.

Our servants stood vigil seven nights straight, rain or shine and naturally, on top of their lighting duties, invited onlookers to tune in for the premiere.

Credits:
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Kelly Gillard
Account manager: Jess Sheffield
Senior Account Manager: Sally Willis

Ronda - "Extremely Sharp". Creative Billboard

Credits:
Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei
Source: I Believe in ADV

True Blood - Billboard.

"Vampires for grown ups".

Credits:
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creatives: Freddie Coltart, Matt Williams
Group Account Director: Toby Sellers
Agency Producer: Eric Thomson
Retoucher: Adrian Fitzgerald
Photographer: Meek
Account managers: Jess Sheffield, Anna Samson
Senior Account Manager: Sally Willis

The Dark Knight Rises - Amazing Billboard.

Miniature LEGO billboards. #legolandminibreaks.

To celebrate the opening of the new Legoland Windsor Resort Hotel.

Credits:

Agency - DLKW Lowe

Fonte: Paperplane

The Mercedes-Benz billboard that shows you what you're breathing.

"Everyday, hundreds of thousands of Joburgers commute by car, adding smog and pollution to our already polluted city.

So we saw an opportunity to showcase Mercedes-Benz BlueEFFICIENCY technology, which gives off fewer emissions and uses less fuel than other vehicles.

We created a billboard, with a special chemical treatment, which discoloured as it absorbed smog and pollution. This showed Joburg motorists what their cars spew into the air every day. Driving a Mercedes-Benz with BlueEFFICIENCY could help change this and the very air we breathe."

Credits:

Agency: Net#work BBDO

Art Director: Warwick Rautenbach

Copywriter: Liam Olding

Fonte: Paperplane + Youtube

St. Matthew-in-the-City - Mary is in the pink.

"It’s real.  Christmas is real.  It’s about a real pregnancy, a real mother and a real child.  It’s about real anxiety, courage and hope.

This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant.  Regardless of any premonition, that discovery would have been shocking.  Mary was unmarried, young, and poor.  This pregnancy would shape her future.  She was certainly not the first woman in this situation or the last.

As in the past it is our intention to avoid the sentimental, trite and expected to spark thought and conversation in the community.  This year we hope to do so with an image and no words. We invite you to wonder what your caption might be.

Although the make-believe of Christmas is enjoyable - with tinsel, Santa, reindeer, and carols - there are also some realities.  Many in our society are suffering: some through the lack of money, some through poor health, some through violence, and some through other hardships.  The joy of Christmas is muted by anxiety.

In this season we encourage one another to be generous to those who suffer, to give to strangers, and to care for all – especially those who have the least.  Like the first Santa, St Nicholas did.

We invite all who celebrate the season to hold these different strands of a real Christmas together: anxiety and joy, suffering and compassion, Santa and Jesus".

Glynn Cardy & Clay Nelson

Sugar Free - Floating Billboard

Per esaltare i vantaggi del dolcificante Sugar Free, l'agenzia Rediffusion Young and Rubicam di Nuova Delhi ha ideato questo fluttuante billboard.

The Franchise - Foursquare campaign

La promozione di The Franchise: a season with the San Francisco Giants, un reality in onda su Showtime Sports dal 13 luglio, è stata affidata a un'installazione in grado di erogare, tramite check-in, palle da baseball personalizzate, alcune delle quali addirittura autografate dal grande Willie Mays aka The Say Hey Kid. 

Lego - Imagine

Dalla Malesia arrivano le immagini di questa straordinaria azione di ambient realizzata dall'agenzia Ogilvy in collaborazione con il Lego Artist Nicholas Foo. 

NMDOT - 100 Days of Summer Safe Driving Campaign

Al fine di sensibilizzare gli automobilisti sulle possibili conseguenze dell'alta velocità e della guida in stato di ebbrezza, il Dipartimento dei Trasporti Nuovo Messico ha promosso questa sconcertante campagna outdoor, ideata dall'agenzia Esparza Advertising di Albuquerque. 

Fonte: Paperplane

LG - Good News Billboard

Da una recente indagine è emerso che per l'83% degli americani, gli Stati Uniti sono afflitti da una vera e propria carestia di buone notizie. Nessun problema! A colmare il demoralizzante deficit ci pensa Gil, la mascotte interattiva di LG Electronics che da alcuni giorni  sta invitando i passanti a condividere le loro personalissime buone novelle sul più grande schermo Full HD di Times Square.

Fonte: Marketingvox PR Newswire

UHU Superglue Sticks Forever

Il Billboard ideato dall'agenzia Serviceplan di Monaco sottolinea in maniera inequivocabile l'efficacia della colla UHU.

Fonte: I Believe in adv

Ribeiro - Paying a Product Little by Little

Il billboard ideato dall'agenzia  Dentsu di Buenos Aires sottolinea i vantaggi dello small-payments system dei negozi al dettaglio Ribeiro, un sistema che offre la possibilità di acquistare prodotti attraverso minirate settimanali.

 
Fonte: I Believe in Adv

Virgin Media - Cheese Billboard.

Realizzato dall'artista Prudence Staite con ben 110 kg di formaggio, questo fetente billboard, installato a Covent Garden, anticipa la campagna di lancio della Super Speedy Broadband di Virgin Media. 

The Audi Spectacle

La sconfinatezza della fantasia umana trova riscontro in questo billboard concepito dall'agenzia Access  per esaltare l'innovativo spirito tecnologico di Audi.

Fonte: The Cool Hunter

The Levi's gears billboard.

La campagna Go Forth di Levi's prosegue con questo billboard progettato dalla Sagmeister Inc di New York.